The task for this student project was to brand Typo London's 2013 typography conference. I aimed to capture the spirit of London and the whimsy of the conference through this design. The mark is reminiscent of signage you might see in iron gates or old storefronts throughout the streets of the city. I also used a pattern created from glyphs throughout the campaign to emphasize the lighthearted atmosphere of the gathering. The color palette of blues and oranges keeps the design contemporary, while still reminiscent of the hazy feeling that London is so famous for.